Creating the Best Free Trial Emails That Get Results
Free trials are a fantastic way to showcase your strengths and earn new business. Here are a few tips to make the most of your efforts and get the best results.
#1 Personalize the Free Trial Email
Help your potential customers personalize their journey by going beyond the typical free trial email. You can also add additional signup information to tailor their recommendations and content so they get the most relevant offers based on their interests.
#2 Time Emails Wisely
Instead of overwhelming your new prospects with a barrage of “pick me” emails, plan a strategic sequence that is spread out over a few days or weeks, and one that provides more than one option.
#3 Educate and Engage for Best Results
When you really want to engage a customer, don’t just tell them with text. Show them through success stories, tutorials, links to how-to videos or reviews, or pro-tips. These types of emails help readers visualize the product and imagine themselves using it!
#4 Highlight the Value & Benefits Over Features & Price
The most successful email marketing emails for free trials focus on the benefits of the service or product. Show them how it saves them time, money, helps them reach goals, or brings joy to their life. Even if your product just brings a little whimsy, highlight these feelings and your results will go a long way.
#5 Highlight Social Proof to Make Deeper Connections to Your Brand
By showcasing customer ratings or testimonials - either written or in video form, you build deeper trust and connections with your brand. Show how the product or service impacted someone's life or include a case study highlighting a similar user’s journey.
